Divi | Add Overlay Color to Parallax Background Image On Standard Section

Want to blur your background parallax image using CSS?

  1. Give the section with the background parallax image a class of pbgoverlay
  2. Add this code to your CSS file or Theme Options CSS section:
    • .pbgoverlay .et_parallax_bg::before { background-color: rgba(255, 255, 255, 0.1); content: “”; height: 100%; left: 0; position: absolute; top: 0; width: 100%; }

  3. Change the RGB color codes and opacity setting to your liking (i.e. background-color: rgba(0, 0, 0, 0.5); <== 50% black)
Thinking of building your own website? Don’t make these 9 common mistakes…

Thinking of building your own website? Don’t make these 9 common mistakes…

Thinking of building your own website? Here are 9 mistakes do-it-yourselfers make…

  1. No design skills. Professional design builds trust and increases conversions, and the most people are not designers
  2. SEO is critical for appearing in Google and search engines, and if you don’t know what you are doing, people will likely never find your website (biggest mistake I see, and costliest)
  3. No clear value proposition
  4. Content is written for the wrong audience
  5. Omission of critical pages and obvious information 
  6. Ensuring a good user experience on mobile and tablet devices of all sizes
  7. Not thinking about performance. Performance matters, so you have to understand what factors affect page loading speeds and how speed affects your search rankings
  8. Using stock photos
  9. Focusing only on upfront costs, and not the BIG picture. For example:
  • what is the cost of your competitors having a better website than you? do they look more professional and attractive? would you lose sales to them?
  • what is the cost of not understanding conversion optimization, landing page design or value propositions? less conversions and less sales? a failure to build trust, credibility or position you as an expert?
  • what is the cost of not having a marketing advisor for your business who understands what small businesses need to be successful in today’s digital environment? is there a potential for a new revenue stream? can you streamline a process to save time? what other opportunities may you be missing?

Bottom line: Yes, you can save money upfront doing it yourself. The question is how much are the mistakes going to cost you in the long run, if people cannot: find your website, trust your content, understand your offer, believe your promises / claims, or know what action to take next?

Online Reviews | DO NOT DO THIS!

Online Reviews | DO NOT DO THIS!

Online reviews impact your business.

91% of consumers regularly or occasionally read online reviews
source:  BrightLocal 2016 Survey

Good or bad, it’s no secret that what people are saying about your business online can have a direct affect on your reputation and bottom line.

So much so that some businesses have taken to writing their own online reviews.

And guess what happens when you get caught doing that by the FTC?

Link to full article: These car dealerships found out the hard way.

Key points:

The FTC alleged that at least 13 five-star Facebook reviews for one of the dealerships — Kia of Downtown — were posted by the company or its agents.

Kia of Downtown also allegedly populated its own site with reviews that weren’t genuine. One of those reviews, allegedly written by an employee, praised the dealership as “truly exceptional.”

After another dealership — West Covina Nissan — got bad reviews on Yelp, the dealership’s Internet manager, his wife and another manager allegedly posted five-star reviews to the site.

The dealerships in this article are settling with the FTC for a reported $3.6 million dollars (there were other extenuating circumstances too so this amount was not just for the fake review infractions). However, it is clear that this behavior is prohibited and expensive — not to mention embarrassing and damaging to a business’ reputation.

This serves as a reminder that ALL of your online reviews, and testimonials, that are published online should be 100% legitimate or you are putting your business at risk. 

 

Divi | Add line between submenu links

Here’s a quick bit of CSS to add a line separator between links in the submenu:

#top-menu li li a{border-bottom:3px solid #40593e;}

Change / add properties to this element. For example, if you wanted a white line a the separator and wanted to change the font-size to 14px, use this code:

#top-menu li li a{border-bottom:3px solid #ffffff;font-size:14px;}

Place this code in the Divi >> Theme Options >> General >> Custom CSS or into your child theme’s style.css file

Online Reviews | DO NOT DO THIS!

Online reviews impact your business. So much so that some businesses have taken to writing their own online reviews. And guess what happens when you get caught doing that by the FTC?

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Divi | Blur Background Parallax Image

Want to blur your background parallax image using CSS? Give the section with the background parallax image a class of blur Add this code to your CSS file or Theme Options CSS section: .blur .et_parallax_bg { -webkit-filter: blur(15px); -moz-filter: blur(15px);...

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Divi: Add Projects to Search Results

Did you know that by default, the WordPress search function does not include the Divi Projects content within your results? In fact, all custom post types are excluded by default -- nothing personal against Divi. Now I have a client website, Overhead Door Company of...

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