— Serving La Crosse since 2003
Be Found.
Be Trusted.
Be Chosen.
Most decisions about your business are made before anyone contacts you. We build the online presence that shapes that decision in your favor.
Being good at your work doesn’t automatically make you easy to find. We fix that.
30+ Google reviews
Local businesses served
Years of local expertise
Best Designer 2025 · BusinessRate
Trusted by 100+ La Crosse-area businesses & nonprofits
— Why businesses come to us
You know you need to market online — but where do you even start?
You already know an online presence matters. But between websites, Google profiles, reviews, social media, and now AI — it’s hard to know what actually matters first for a local service business or nonprofit.
The advice is scattered, technical, and often comes from people who’ve never heard of La Crosse. You need someone local who knows what to fix, what to ignore, and how to build real trust online without wasting your time or money.
That’s what Bernadot Studios has been doing for the La Crosse area since 2003.
“Our goal is simple: help the right people find you, trust what they see, and choose you — before they ever pick up the phone.”
— Scott Bernadot, Founder
— The difference it makes
What changes when your online presence finally works
People find you when it matters
When someone nearby searches for what you do, you show up — on Google, on maps, in directories.
You look like the real deal
A clean, consistent presence builds trust before anyone contacts you — reflecting the actual quality of your work.
You attract the right customers
The ones who value quality and don’t waste your time. Good positioning acts as a natural filter.
You stop second-guessing
A local expert you can actually call — someone who gives straight answers, not a sales pitch.
Your business works while you work
Your website, profile, and reviews generate leads around the clock while you focus on your craft.
You feel confident and proud
Your online presence finally looks like what your business actually is: established and worth choosing.
Scott Bernadot
Founder · Established 2003
— Your local guide
You’re not hiring an agency.
You’re working directly with Scott.
Most digital marketing companies pass you around. You talk to a salesperson, then a project manager, then someone who’s never set foot in La Crosse. When something needs fixing, you don’t know who to call.
With Bernadot Studios, you work directly with Scott — a La Crosse local with over 20 years of experience helping service businesses in this region get found and trusted online.
He returns calls within minutes. He speaks plain English, not tech talk. He knows the difference between what works for a plumber in Onalaska and a dental practice in Holmen.
— What we offer
Five focused solutions. One outcome: customers finding and choosing you.
Each service answers a single question: what does a local customer need to see before they trust you enough to call?
Your 24/7 Salesperson
A website that earns trust and brings in leads while you work
A custom-designed website built for La Crosse-area service businesses — not a template. Reflects the real quality of your work and shows up in local searches. Starting from $1,000. Free content writing currently included.
5-Star Reputation System
A steady stream of reviews that make you the obvious choice
We build and manage a system that consistently generates authentic reviews and helps you respond professionally — turning satisfied customers into your most credible marketing.
Local Search Presence
Show up when someone nearby searches what you do
Your Google Business Profile is often the first thing a prospect sees — before your website. A fully optimized, actively managed profile means more calls and more trust.
Trust Signals Everywhere
Consistent listings that build authority with Google and customers
Consistent business information across 50+ online directories builds authority and helps Google rank you higher. Inconsistency works against you silently. We clean it up.
Always-On Protection
Your site stays secure and supported without you thinking about it
Your website is your most important marketing asset. We keep it updated, backed up, and secure from right here in La Crosse — not a support queue, not an overseas call center. Scott.
— The process
A clear, simple path — with minimal time demands on you
No tech talk. No drawn-out timelines. No confusing options. Just a proven process that gets your business found and trusted — without eating up your schedule.
Connect
A free, no-pressure call with Scott. He’ll review your current online presence, listen to your goals, and give you an honest read on what would move the needle.
Build
We build the visibility assets your business needs. You review and approve. Free content writing is included. Minimal time required from you — maximum results from us.
Grow
Your presence works 24×7 — helping the right people find you, trust what they see, and reach out. You focus on your work. We handle the first impression.
— What’s included
What working with Bernadot Studios actually looks like
Custom Website Design
Looks great on any device. Reflects the real quality of your work — not a generic template.
Google & Bing Profile Management
Full setup and ongoing management so you show up where local customers are searching.
Online Reviews & Citations
Build trust across the internet — not just on your site.
Fast, Clear Communication
Calls returned within minutes. You’ll never be ghosted or passed to a stranger.
Free Content Writing
Currently included for all clients — you don’t need to write a word of polished copy.
AI-Assisted Optimization
We use AI tools to sharpen your visibility and messaging — so you benefit without learning it yourself.
SEO-Friendly Structure
Your website is built right from day one so it gets found by the right people.
Reliable Hosting & Updates
Everything stays secure, backed up, and supported after launch.
Honest, Upfront Pricing
No surprise fees. No confusing packages. Fair, clear costs before you commit.
100% Satisfaction Guarantee
If you’re not happy, it gets made right. Period.
— Where we work
Proudly local. Built for this region.
Our main service area is within 60 miles of La Crosse, WI.
Cities we serve
Business types we serve
- — Restaurants & food service
- — HVAC & mechanical
- — Medical & dental
- — Legal & financial
- — Construction & contractors
- — Auto body & repair
- — Salons & spas
- — Landscapers
- — Home cleaning
- — Electricians & plumbers
- — Painters & roofers
- — Churches & nonprofits
- — Schools & instruction
- — Banks & credit unions
- — Insurance agencies
- — Pet services
- — Photographers
- — Gyms & yoga studios
- — Tax preparers & accountants
- — Day care centers
- — Moving companies
- — Senior living services
Note: We do not currently accept e-commerce or real estate listing projects.
— Common questions
Honest answers to what you’re probably wondering
I'm already busy — how much time will this take me?
Very little. You’ll answer a few key questions, review drafts, and give final approval. Free content writing is currently included for all clients — you don’t need to write a word of polished copy.
I've been burned before. How is this different?
Clear deliverables, honest pricing agreed upfront, calls returned within minutes, and a 100% satisfaction guarantee. If something’s not right, it gets fixed — or you get your money back. You’ll never be ghosted or handed off to a stranger.
Can't I just build something myself with Wix or Squarespace?
You can — but to get real results you need marketing knowledge, SEO know-how, strong copywriting, image optimization, accessibility standards, and more. In fact, 4 of my last 5 clients came to me after trying a DIY site that wasn’t getting them found.
What does a free visibility review actually include?
A no-pressure call with Scott where he looks at your current website, Google profile, reviews, and local search presence — and gives you an honest picture of what’s working, what’s missing, and what he’d prioritize first. No obligation.
I already have a website. Can you help me fix what I have?
Absolutely. Whether you’re starting from scratch or your current presence isn’t performing, we meet you where you are. Some of the biggest wins come from businesses who already have a site but never had the foundational work done properly.
What does this cost?
Websites start at $1,000. All other services are priced clearly and shared upfront — no surprise fees. The visibility review is completely free. Start there and Scott will walk you through options that fit your situation and budget.
— Ready to get started?
Let’s find out how visible your business really is.
Fill out the form and Scott will personally review your current online presence and reach out with honest, specific feedback — at no cost, and no strings attached.
If you’d rather just talk, call directly. Calls are typically returned within minutes during business hours.
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Bernadot Studios
La Crosse’s local online visibility partner. Helping service businesses get found, earn trust, and grow — since 2003.
(608) 790-4000scott@bernadot.com523 West Ave S · La Crosse, WI 54601
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