Bernadot Studios https://bernadot.com Website Design and Online Marketing Mon, 21 May 2018 15:44:42 +0000 en-US hourly 1 Divi | Add Overlay Color to Parallax Background Image On Standard Section https://bernadot.com/divi-add-overlay-color-to-parallax-background-image-on-standard-section/ https://bernadot.com/divi-add-overlay-color-to-parallax-background-image-on-standard-section/#respond Thu, 17 Aug 2017 14:16:12 +0000 https://bernadot.com/?p=35219 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Divi | Add Overlay Color to Parallax Background Image On Standard Section Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Want to blur your background parallax image using CSS?

  1. Give the section with the background parallax image a class of pbgoverlay
  2. Add this code to your CSS file or Theme Options CSS section:
    • .pbgoverlay .et_parallax_bg::before { background-color: rgba(255, 255, 255, 0.1); content: “”; height: 100%; left: 0; position: absolute; top: 0; width: 100%; }

  3. Change the RGB color codes and opacity setting to your liking (i.e. background-color: rgba(0, 0, 0, 0.5); <== 50% black)

Divi | Add Overlay Color to Parallax Background Image On Standard Section Scott Bernadot

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WooCommerce Store Notice Not Sticking To Bottom Of Page https://bernadot.com/woocommerce-store-notice-not-sticking-bottom-page/ https://bernadot.com/woocommerce-store-notice-not-sticking-bottom-page/#respond Thu, 06 Apr 2017 18:05:29 +0000 https://bernadot.com/?p=25562 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Quick fix with a single line of CSS.

WooCommerce Store Notice Not Sticking To Bottom Of Page Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Recent upgrade of WooCommerce left my “store wide notice” scrolling with the page.

Just add this code to your CSS file to fix it:


p.demo_store{position:fixed;}

WooCommerce Store Notice Not Sticking To Bottom Of Page Scott Bernadot

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Thinking of building your own website? Don’t make these 9 common mistakes… https://bernadot.com/thinking-building-website-dont-make-common-mistakes/ https://bernadot.com/thinking-building-website-dont-make-common-mistakes/#respond Wed, 05 Apr 2017 13:39:55 +0000 https://bernadot.com/?p=25533 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Should you build your own website? Check out this article to help you decide.

Thinking of building your own website? Don’t make these 9 common mistakes… Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Thinking of building your own website? Here are 9 mistakes do-it-yourselfers make…

  1. No design skills. Professional design builds trust and increases conversions, and the most people are not designers
  2. SEO is critical for appearing in Google and search engines, and if you don’t know what you are doing, people will likely never find your website (biggest mistake I see, and costliest)
  3. No clear value proposition
  4. Content is written for the wrong audience
  5. Omission of critical pages and obvious information 
  6. Ensuring a good user experience on mobile and tablet devices of all sizes
  7. Not thinking about performance. Performance matters, so you have to understand what factors affect page loading speeds and how speed affects your search rankings
  8. Using stock photos
  9. Focusing only on upfront costs, and not the BIG picture. For example:
  • what is the cost of your competitors having a better website than you? do they look more professional and attractive? would you lose sales to them?
  • what is the cost of not understanding conversion optimization, landing page design or value propositions? less conversions and less sales? a failure to build trust, credibility or position you as an expert?
  • what is the cost of not having a marketing advisor for your business who understands what small businesses need to be successful in today’s digital environment? is there a potential for a new revenue stream? can you streamline a process to save time? what other opportunities may you be missing?

Bottom line: Yes, you can save money upfront doing it yourself. The question is how much are the mistakes going to cost you in the long run, if people cannot: find your website, trust your content, understand your offer, believe your promises / claims, or know what action to take next?

Thinking of building your own website? Don’t make these 9 common mistakes… Scott Bernadot

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Online Reviews | DO NOT DO THIS! https://bernadot.com/online-reviews-not/ https://bernadot.com/online-reviews-not/#respond Mon, 27 Mar 2017 23:00:31 +0000 https://bernadot.com/?p=25294 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Online reviews impact your business. So much so that some businesses have taken to writing their own online reviews. And guess what happens when you get caught doing that by the FTC?

Online Reviews | DO NOT DO THIS! Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Online reviews impact your business.

91% of consumers regularly or occasionally read online reviews
source:  BrightLocal 2016 Survey

Good or bad, it’s no secret that what people are saying about your business online can have a direct affect on your reputation and bottom line.

So much so that some businesses have taken to writing their own online reviews.

And guess what happens when you get caught doing that by the FTC?

Link to full article: These car dealerships found out the hard way.

Key points:

The FTC alleged that at least 13 five-star Facebook reviews for one of the dealerships — Kia of Downtown — were posted by the company or its agents.

Kia of Downtown also allegedly populated its own site with reviews that weren’t genuine. One of those reviews, allegedly written by an employee, praised the dealership as “truly exceptional.”

After another dealership — West Covina Nissan — got bad reviews on Yelp, the dealership’s Internet manager, his wife and another manager allegedly posted five-star reviews to the site.

The dealerships in this article are settling with the FTC for a reported $3.6 million dollars (there were other extenuating circumstances too so this amount was not just for the fake review infractions). However, it is clear that this behavior is prohibited and expensive — not to mention embarrassing and damaging to a business’ reputation.

This serves as a reminder that ALL of your online reviews, and testimonials, that are published online should be 100% legitimate or you are putting your business at risk. 

 

Online Reviews | DO NOT DO THIS! Scott Bernadot

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Divi | Add line between submenu links https://bernadot.com/divi-add-line-submenu-links/ https://bernadot.com/divi-add-line-submenu-links/#respond Sat, 25 Mar 2017 23:01:55 +0000 https://bernadot.com/?p=12233 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Here's a quick bit of CSS to add a line separator between links in the submenu.

Divi | Add line between submenu links Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Here’s a quick bit of CSS to add a line separator between links in the submenu:

#top-menu li li a{border-bottom:3px solid #40593e;}

Change / add properties to this element. For example, if you wanted a white line a the separator and wanted to change the font-size to 14px, use this code:

#top-menu li li a{border-bottom:3px solid #ffffff;font-size:14px;}

Place this code in the Divi >> Theme Options >> General >> Custom CSS or into your child theme’s style.css file

Divi | Add line between submenu links Scott Bernadot

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Divi | Blur Background Parallax Image https://bernadot.com/divi-blur-background-parallax-image/ https://bernadot.com/divi-blur-background-parallax-image/#respond Mon, 06 Mar 2017 17:58:10 +0000 https://bernadot.com/?p=12152 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Want to blur your background parallax image using CSS? Give the section with the background parallax image a class of blur Add this code to your CSS file or Theme Options CSS section: .blur .et_parallax_bg { -webkit-filter: blur(15px); -moz-filter: blur(15px); -o-filter: blur(15px); -ms-filter: blur(15px); filter: blur(15px); } Change the 15px  value in all instances for different effects. […]

Divi | Blur Background Parallax Image Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Want to blur your background parallax image using CSS?

  1. Give the section with the background parallax image a class of blur
  2. Add this code to your CSS file or Theme Options CSS section:
    • .blur .et_parallax_bg { -webkit-filter: blur(15px); -moz-filter: blur(15px); -o-filter: blur(15px); -ms-filter: blur(15px); filter: blur(15px); }

  3. Change the 15px  value in all instances for different effects. The higher the number of pixels, the blurrier the image will be, and vice versa.

Update: See this effect in action on this new website I launched on March 28, 2017

Divi | Blur Background Parallax Image Scott Bernadot

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Divi: Add Projects to Search Results https://bernadot.com/divi-add-projects-search-results/ https://bernadot.com/divi-add-projects-search-results/#respond Wed, 01 Mar 2017 22:13:31 +0000 https://bernadot.com/?p=12139 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Divi: Add Projects to Search Results Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Did you know that by default, the WordPress search function does not include the Divi Projects content within your results?

In fact, all custom post types are excluded by default — nothing personal against Divi.

Now I have a client website, Overhead Door Company of the 7 Rivers Region, where all of their products are entered as Projects within Divi. Because they are Projects, a custom post type, all products were excluded from the search results. Of course this created an issue, so I went about finding the solution and am sharing it below.

All you need to do is copy and paste the code below into your child theme’s functions.php file and you should be all set.

Hope this saves you time!


// ADD DIVI PROJECTS TO SEARCH RESULTS

function my_remove_default_et_pb_custom_search() {
remove_action( 'pre_get_posts', 'et_pb_custom_search' );
add_action( 'pre_get_posts', 'my_et_pb_custom_search' );
}
add_action( 'wp_loaded', 'my_remove_default_et_pb_custom_search' );

function my_et_pb_custom_search( $query = false ) {
if ( is_admin() || ! is_a( $query, 'WP_Query' ) || ! $query-&gt;is_search ) {
return;
}
if ( isset( $_GET['et_pb_searchform_submit'] ) ) {
$postTypes = array();
if ( ! isset($_GET['et_pb_include_posts'] ) &amp;&amp; ! isset( $_GET['et_pb_include_pages'] ) ) $postTypes = array( 'post' );
if ( isset( $_GET['et_pb_include_pages'] ) ) $postTypes = array( 'page' );
if ( isset( $_GET['et_pb_include_posts'] ) ) $postTypes[] = 'post';

/* BEGIN Add custom post types */
$postTypes[] = 'project';
/* END Add custom post types */

$query-&gt;set( 'post_type', $postTypes );
if ( ! empty( $_GET['et_pb_search_cat'] ) ) {
$categories_array = explode( ',', $_GET['et_pb_search_cat'] );
$query-&gt;set( 'category__not_in', $categories_array );
}
if ( isset( $_GET['et-posts-count'] ) ) {
$query-&gt;set( 'posts_per_page', (int) $_GET['et-posts-count'] );
}
}
}

Credit: Got the source code from the ET forum, but it was not ready to go out of the box. Needed to change the post type to “project” to get this working.

Divi: Add Projects to Search Results Scott Bernadot

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Yikes! Spam in Google Analytics… https://bernadot.com/yikes-spam-google-analytics/ https://bernadot.com/yikes-spam-google-analytics/#respond Mon, 12 Dec 2016 20:47:43 +0000 https://bernadot.com/?p=11968 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

I have just discovered a new kind of spam today that caught me off guard... Google Analytics Spam.

Yikes! Spam in Google Analytics… Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

When you hear the word “spam”, you are probably thinking …. email, right?

And for those of you with a website, you might also be aware of a couple other forms of spam:

  • comment spam
  • form spam

But I have just discovered a new kind of spam today that caught me off guard… Google Analytics Spam.

Check out this image…

below… Notice the 2nd “Language” type says….

“Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”

Appears politics has even infiltrated our website statistics. Now, when I first saw this I have to admit I was alarmed… Was my site hacked? What is this garbage doing in my stats? So I went Googling of course and found a couple great posts on this… The first article explains the guy behind the Trump spam and the second article explain how to get rid of the spam in your analytics forever (including historical data).  Enjoy…

Yikes! Spam in Google Analytics… Scott Bernadot

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3 SEO Tips for 2016 by Backlino Expert Brian Dean. Love This Guy! https://bernadot.com/3-seo-tips-2016-backlino-expert-brian-dean-love-guy/ https://bernadot.com/3-seo-tips-2016-backlino-expert-brian-dean-love-guy/#respond Sun, 12 Jun 2016 00:57:59 +0000 https://bernadot.com/?p=11486 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

3 SEO Tips for 2016 by Backlino Expert Brian Dean. Love This Guy! Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Want better rankings? Watch this video:

Brian Dean, of Backlinko, is one of the guys I really admire in the world of SEO and blogging.

In this 9+ minute video, he shares some new tips for 2016 to help you get your blog posts to the top of Google.

3 SEO Tips for 2016 by Backlino Expert Brian Dean. Love This Guy! Scott Bernadot

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Divi Theme | Open Fullwidth Header Button Links In New Window https://bernadot.com/divi-theme/ https://bernadot.com/divi-theme/#respond Sun, 17 Jan 2016 18:34:33 +0000 https://bernadot.com/?p=10590 Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Divi Theme | Open Fullwidth Header Button Links In New Window Scott Bernadot

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Bernadot Studios Bernadot Studios - Website Design and Online Marketing

Divi Theme | Open Fullwidth Header Button Links In New Window

I am working on a project for a local festival and needed the ability to open a fullwidth header button’s link into a new window. Here is how I accomplished this.

Step 1

Go to the fullwidth header section and add a CSS ID of “newwindow”. Do this within the section container (purple element).

Of course you can name the ID  anything you like, but I want something I can easily recall in the future.

Step 2

Next, go to Divi >> Theme Options >> Integration >> Head section >> Paste in the following code >> Click the Save Button:

Click here for code. (sorry, but Divi was not allowing me to embed code without breaking things.)

Now if you want to have links for any other fullwidth header buttons open in a new window, simply add the #newwindow ID, as noted in Step 1, to that respective section.

Hope that helps!

Credit: I found the original javascript code in the Elegant Themes forum, but it applied the functionality to all sections. I just wanted to apply the behavior to a specific section, so adding the ID into their code did the trick!

Divi Theme | Open Fullwidth Header Button Links In New Window Scott Bernadot

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