City Pages
Get a page for each city you serve
You do good work in a dozen towns. Your website only talks about one of them. We fix that, with a real page for every town you serve and every job you do.
Example pages for illustration.
The problem
Why the calls stop at the city limits
Think about how people look for you. They don’t search for your company name. They search for the job and the town. “Bathroom remodel Onalaska.” “Kitchen cabinets Holmen.”
Google looks for a page about that job, in that town. If you don’t have one, it shows somebody who does.
That’s the whole problem. It isn’t that you need to try harder. You need something to show.
Illustration: inside your own city you show up. Past the city limits, searches go to whoever has a page there.
The offer
A real page for every local city and every service you offer
Say you do kitchens and bathrooms, and you work in five towns. That’s ten pages. We build all ten.
Each page is about one service in one town. It says what you include, what it costs, and what people ask before they hire. Your phone number sits at the top, in the middle, and at the bottom. On a phone, a Call button follows them down the page.
They live on your website, inside your own menu and footer, in your own colors. Nobody can tell where your site ends and these begin.
Illustration of a City Page on a phone.
How it works
Four steps, and we do the work
You tell us what you do and where you work. We handle the rest.
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Step 1: We install our custom plugin
It runs inside your WordPress site, with your menu, footer and colors.
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Step 2: We match your services to your service areas
Every job you do, paired with every town you work in.
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Step 3: We create new pages and add them to Google
A new city page every week, added to Google as it goes live.
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Step 4: You rank in new cities and get more leads
Show up in towns where you haven’t before, and get calls from them.
30 pages in total. Each of 5 services (Kitchens, Bathrooms, Basements, Decks, Flooring) has its own page for each of 6 cities (La Crosse, Onalaska, Holmen, Sparta, Winona, Viroqua).
Demo: an example residential construction business — 5 services in 6 towns, 30 pages. More pages are available.
What’s on a page
Every page answers the questions a customer actually has
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The job
What this job involves, and what’s included.
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The price
What it costs, or the range it usually falls in.
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The worries
What people worry about before they hire, and your answer to each one.
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Your work
Photos of your work, including before and after.
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How it runs
How the job runs, from first call to final walkthrough.
Illustration of a City Page layout.
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The town
Something true about that town, not filler.
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The questions
The questions you get asked, answered.
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Your reputation
Your rating and reviews.
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Easy contact
Multiple ways to contact you: Call, Text, Send message or your custom booking solution.
Not the same page twenty times
Not the same page with the town name swapped
You’ve seen those pages. The same paragraph twenty times, with a different town dropped in. Google has seen them too, and it isn’t impressed.
Our pages start from your material. Your prices. Your list of what’s included. The worries your customers really have. Then each page gets something that’s only true about that town.
We also check how much any two pages overlap. If two of them start sounding alike, we rewrite one.
Illustration of the overlap check between two pages.
AI, with a checker
Yes, AI helps write them. No, it doesn’t get to make things up.
We use AI to do the writing, because it’s fast and it’s good at it. We also assume it will get something wrong, because it will. So the software checks the work afterward.
- If key details like your pricing get left out, they’re put back in.
- If it makes up facts you never gave us, they’re removed.
- If it claims something about your business that isn’t true, it comes out.
- If it drifts off topic for the job, it gets pulled back.
- You can review any page and ask for changes at any time. If you’d rather make updates yourself, there’s a simple screen for that too.
Illustration of the outcome we work toward, not a real result.
Safe to hand off
Hand it to your office manager without worrying
Somebody will want to fix a typo. We give them one screen with only the words on it. No colors, no settings, nothing to knock over.
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One simple screen
Only the words are editable. Nothing else is there to break.
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Fifteen saved versions
We keep the last fifteen versions of every page. If something gets wrecked, we put it back in a few seconds.
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Approved means locked
Once you’ve approved a page, we lock it. Automatic updates stop there and leave it alone.
Illustration of the simple words-only editing screen.
Reliability
Why your pages don’t quietly break
Your website is a tool that has to keep working while you’re on a roof. So before any update reaches your site, it has to get past three rounds of checks. Here is what that means for you.
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A page fell out of Google once
It was a small mistake. That mistake is now a check every update has to pass, so it can’t happen to anyone else.
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A button came out invisible once
That happened once. That is a check now too, so it gets caught before it reaches your site.
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Problems get stopped, not shipped
The last round is the odd one. We break our own software on purpose, 169 different ways, and make sure an alarm goes off every single time. If one break slips by unnoticed, the update doesn’t ship.
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Anything can be put back in seconds
We keep the last fifteen versions of every page. If something gets wrecked, we put it back in a few seconds.
Illustration of an update being checked before it reaches your site.
Who it’s for
This is a good fit if
Most City Pages clients look like this:
- You serve more than one town and want work from all of them
- You sell two or more services people search for by name
- You already have a website you don’t hate
- You’d rather have ten calls you can quote than a pile of clicks
Who it’s not for
It’s not a fit if
We’d rather say so up front:
- You only work in one town. One good page beats twenty.
- You’re already booked out and turning jobs away.
- You want someone to handle everything and never look at it. You’ll need about an hour up front, and a few minutes a month.
Pricing
Early Bird Special: City Pages for $199 a month
For the first 5 sign-ups only. 2 are taken, 3 spots left. No setup fee, and a new page on your site every week. Early Bird sign-ups lock in 30 pages. Once all 5 spots are filled, the plan drops to 15 pages.
Early Bird Special
City Pages $199/mo Plan
First 5 sign-ups only: 2 of 5 taken, 3 left
- Setup feeWaived – $0
- What you get1 new city page per week(1 city + 1 service)
- AvailabilityFirst 5 sign-ups only
- Maximum pages30 pages, locked inDrops to 15 pages once all 5 Early Bird spots are filled
- Guarantee90-day money-back
Methodology
We start with a single service and create pages for local cities you serve. Once pages are generated for each city, we select the next service and repeat until your maximum number of pages or city / service combinations are met.
100% Satisfaction Guarantee
Since this is a new service, I want to offer you an extended 90-day money-back guarantee. If you are unhappy with the results within the first 90 days, just let me know and I will cancel service and refund your money.
Page Updates
If there are updates to your locations or services, I will process them for you. Updates will only apply to pages generated by the plugin. Example: a new photo of a bathroom remodel project you completed – I can add the photos to your bathroom remodeling service.
Terms of Use
All City Pages plans require an active monthly subscription to keep created pages active. Upon cancellation of the service, all pages created with the plugin will be removed from your website and ultimately Google and AI / Search engines.
We may include the use of additional custom-made WP plugins we have specially crafted for SEO, AIO and GEO (get your site visible), with the pages City Pages creates, at no extra charge. These plugins build trust, improve search results and communicate information professionally. These plugins are an additional benefit of the City Pages service, and will be removed if the plan is cancelled. Example: Google Stars plugin for adding your current Google rating information to the page.
FAQ
City Pages questions, answered
Google reviews
What our customers say
See what clients say about working with Bernadot Studios.
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No charge · no pitch
Let’s find out if it’s worth doing
Tell us the towns you serve and the jobs you want more of. We’ll show you what’s already ranking there, and what a page of yours would look like. No charge, and no pitch if it isn’t a fit.