Local AI, SEO and AIO visibility
Local AI, SEO and AIO visibility that gets La Crosse businesses found and chosen
People now find local businesses in Google, Google Maps and AI answers from ChatGPT and Gemini. Bernadot Studios connects on-site SEO, Google Business Profile management, reviews and citations so you show up in all of them.
- On-site SEO
- Google Business Profile management
- Online review system
- Citations
Serving 100+ La Crosse-area businesses and nonprofits since 2003.
Illustration of the outcome we work toward, not a real result.
How Google and Maps choose
Two ways customers find you: the map pack and AI Overviews
Google’s local pack still dominates location-based searches. A Whitespark case study found AI Overviews appeared for only 15% of local-intent queries, and the two rarely appear together.
AI Overviews, which Google generates at the top of results, are common for “how” and “why” questions. They pull from high-authority content across the web. Local packs are not going away, so both matter.
Illustration of the outcome we work toward, not a real result.
92%
of informational queries triggered AI Overviews (Whitespark case study)
97%
of hybrid queries triggered AI Overviews
15%
of local-intent queries displayed AI Overviews
How ChatGPT and Gemini choose
AI assistants answer local questions from listings and proof
Major AI platforms like ChatGPT, Gemini and Perplexity use directory listings such as Google Business Profile and Foursquare to answer local search questions, often before showing a single website.
That is why consistent citations, a complete profile and real reviews matter. They are the sources AI reads before it recommends a business.
Illustration of a consistent listing set.
What feeds the answers
Four connected services that put you in every answer
Each service gives Google, Maps and AI assistants a reason to recommend you.
Google Business Profile management
Optimize and manage your Google local map listing so it works harder for you. Available from $25 per month, with a goal of up to 5x more engagement and more leads.
Online review system
5 Star Engine earns real Google reviews and testimonials for your website. Pricing starts at $25 per month.
Citations and directories
Submission to the top data aggregators lists you in scores of online directories, including Apple Maps.
On-site SEO
Meta tags, titles, headings, internal links, schema and more make your website Google-friendly. Pricing varies.
City Pages
Give every town you serve its own page
Google’s AI Overviews advice: build topical authority, publish content that answers your customers’ questions and use your business name together with the topics people search.
A page for each community you serve puts that into practice. Learn how City Pages work, or see the areas we serve.
Example pages for illustration.
On-site SEO
On-site SEO makes your website Google-friendly
On-site SEO may include meta tags, alt tags, titles, URL structure, headings, internal links, backlinks, schema, a security certificate, new page design and blog installation. Pricing varies.
Bernadot Studios is certified in SEO, Landing Page Optimization and Value Proposition Crafting.
Illustration of on-site SEO elements on a page.
Your website
A fast, clear website converts visibility into calls
Being found is half the job. Your website needs clear page titles, headings, internal links, schema and fast page speed so Google and AI-powered search can read it, and so visitors call.
Pair local visibility with a La Crosse website design built for it, or request a quote.
Recent client websites designed by Bernadot Studios.
Client result
Our business is consistently listed in the top search results on the three major Search Engines. You will not be disappointed with Bernadot Studios- we certainly aren’t!
Service area
Our main service area is within 60 miles of La Crosse, WI
We work with clients in La Crosse, Onalaska, Holmen, Galesville, West Salem, Viroqua, Sparta, Tomah, La Crescent, Houston, Winona and Rochester. See all the areas we serve, including website design for Onalaska, Holmen and Winona.
- Arcadia, WI
- Bangor, WI
- Black River Falls, WI
- Blair, WI
- Boscobel, WI
- Brice Prairie, WI
- Caledonia, MN
- Cashton, WI
- Chatfield, MN
- Cresco, IA
- Decorah, IA
- Elgin, MN
- Elroy, WI
- Eyota, MN
French Island, WI
- Galesville, WI
- Goodview, MN
- Hillsboro, WI
Holmen, WI
- Independence, WI
- La Crescent, MN
- La Crosse, WI
- Lewiston, MN
- Mauston, WI
- Mondovi, WI
- Monona, IA
- Muscoda, WI
- New Lisbon, WI
- North La Crosse, WI
Onalaska, WI
- Osseo, WI
- Plainview, MN
- Portland, WI
- Postville, IA
- Prairie du Chien, WI
- Preston, MN
- Richland Center, WI
- Rushford, MN
- Saint Charles, MN
- Sparta, WI
- Spring Grove, MN
- Spring Valley, MN
- Strum, WI
- Tomah, WI
- Trempealeau, WI
- Viroqua, WI
- Wabasha, MN
- Waukon, IA
- West Salem, WI
- Westby, WI
- Whitehall, WI
Winona, MN
FAQ
Local online marketing questions
What is included in local online marketing?
Four connected services: on-site SEO, Google Business Profile management, an online review system and citations.
How do Google, Maps and AI assistants choose which local business to show?
Google’s local pack dominates location-based searches, while AI Overviews appear mostly for informational questions. AI platforms like ChatGPT, Gemini and Perplexity draw on directory listings such as Google Business Profile and Foursquare. A complete profile, real reviews and consistent citations feed both.
How much does Google Business Profile management cost?
Google local map management and optimization is available from $25 per month.
How much does the online review system cost?
The 5 Star Engine review system starts at $25 per month.
What does on-site SEO include?
On-site SEO may include meta tags, alt tags, titles, URL structure, headings, internal links, backlinks, schema, a security certificate, new page design and blog installation. Pricing varies.
Where do you work?
Our main service area is within 60 miles of La Crosse, WI, including Onalaska, Holmen, Galesville, West Salem, Viroqua, Sparta, Tomah, La Crescent, Houston, Winona and Rochester.
Google reviews
What our customers say
See what clients say about working with Bernadot Studios.
Love my website makeover
Scott helped us build a fantastic website, giving us clear direction on the things we needed to have. A huge upgrade to our site. Communication with the clients is perfect and his systems for completion are very timely.
Scott is awesome to work with and always very thorough and responds very quickly to any corresponsence.
"I would highly recommend Scott for any of your website needs. Not only is he is very knowledgeable and so easy to work with, he made some great recommendations for our business and our site.
Scott did an amazing job redesigning our business website. Very responsive, easy to work with, and made the whole process simple. The new site looks much more modern and professional. Highly recommend!
My experience could not have been any better. Scott has a huge heart, and it came through load and clear as he worked on our project. Thank you, Scott--you are the very best
Scott acts as host for our Town's website. I have found Scott to be very responsive, helpful, and knowledgeable. I highly recommend Bernadot Studios for all your website needs - you will be in good hands!
Scott is always quick to respond whenever we have a website question. He goes the extra mile to provide ideas and suggestions then makes sure we are happy with any changes or updates.
Bernadot Studios did an awesome job on our new website, and we could not be happier from the notice we get, and compliments we receive. Highly reccommend
You will inevitably consider making your own website...I did too. Then I realized that getting it just right is actually really complicated! Finding and working with Scott has been incredible. He's very good at what he does and wonderful to work with.
Scott was great with creating my website. Being a new business owner, it really meant a lot to me that he took the time to really learn about my business and answer my many, many questions. 100% recommend Scott's work!
Scott at Bernadot Studios has done a fantastic job with building a beautiful website for my company.
If your looking for prompt service, a professionally built website with great design and upfront pricing, than Bernadot Studios is the way to go. Scott was great to work with.
Scott recently helped us with a complete redesign of our company's website. The site now looks amazing, and Scott was incredible every step of the way! We highly recommend him for all website needs.
This company has the client always in mind. Very helpful and thorough.
Scott did an outstanding job designing my website. He’s creative, professional, and truly understands how to bring a brand to life online. The process was smooth, communication was great, and the final site looks and performs better than I imagined. Highly recommend working with him!
Scott did a Great Job with and for the Enduring Families Project: Children's Stories. He provided advice to a novice setting up an educational website. He had splendid ideas on how to make the site workable for children and visually pleasing to anyone approaching the site.
Scott has been great to work with! He is very thorough and has a smooth process for getting the needed information. He had my website done on time and for the agreed upon price. I would highly recommend Bernadot Studios for anyone looking to improve their website!
After years of relying solely on our Facebook page, we knew it was time to enhance our online presence. I shared a few basic ideas with Scott, and he worked them into a website that far surpassed our expectations. We couldn’t be happier with the results!
Scott did such a great job building us a website in a timely manner. He was always an email or phone call away. He was quick to get back to us, answering any and all questions we had. Highly recommend!
New start up business owner here. Little background -- upon start up, I got the full taste of everything it takes. Very few people are truly out to help in most cases. We built a website ourselves but we knew it would never cut it.
Scott is absolutely fantastic! After working with a previous web designer with zero movement for months, we thankfully found Bernadot Studios.
Huge shoutout to Scott, our incredible web designer! 🙌🎨 Working with him was an absolute pleasure. His creativity, attention to detail, timely responses, and technical expertise brought our vision to life seamlessly. 💻✨ Thank you, Scott, for your dedication and professionalism! 👏
I cannot say enough good things about working with Scott in this window. When the last website builder dropped the ball and couldn't finish, Scott stepped in and knocked it out of the park with a better site plan, better graphics, and a more efficient process.
Bernadot Studios designed a nice looking website for us. Recommend to anyone.
Bernadot Studios built an amazing site for us that not only looks amazing, but functions very well. Scott was wonderful to work with, answering any questions and addressing any concerns. He's a consummate professional!
I have recently worked with Scott on various complex IT aspects of our town website and the hosting function, along with the interaction with the Wisconsin Department of Administration, Division of Enterprise Technology.
Scott is extremely thoughtful, insightful and knowledgeable regarding website development. He is creative, and asks the right questions to give you the product that you want to represent you and your business. He also gives you the tools that you need to make changes on the go if you need to.
We worked with Scott at Bernadot Studios to get our website and email set up for our new business. He is knowledgeable, responsive, and professional. We are very happy with the services he provides and the support he continues to give us. We would highly recommend working with Bernadot Studios.
We are so grateful that we found Scott at Bernadot Studios. He rebuilt our business website and made it very user friendly.
Earlier this year we totally redesigned the Shawano County Historical Society's website. We worked closely with Scott Bernadot on design and implementation. He constructed a site that has an up to date style and is very usable for our members and supporter.
Wow, we can't say enough about our experience with Scott. He knew how important our foundation is, and he took excellent care of us from the inception to the design to the follow-ups.
Very easy to work with. Fast turnaround time. Always very quick to answer questions or to take care of any problems. Designed a nice looking website for us that is very user friendly. Our website simply works. Have no complaints about the service we received. Recommend to anyone.
I have had a few websites in my twenty years of business. Most were time-consuming and didn’t quite hit the mark in design and our branding. Not so with the Scott at Bernadot Studios. He is a true professional in every aspect. H
Scott was easy and great to work with. Everything went very smooth and he went above and beyond, our website turned out better than we imagined.
Scott and Bernadot Studios recently completed the website for my law firm and we are very pleased with his work. He is very responsive to questions and follows through with what he says he will do. Thank you Scott!!
Fast service! Scott was able to take care of our website and technical needs.
Scott is always a joy to work with. He always has our best interest in mind and wants us to be set up for success. Quick to respond and find reasonable solutions for our needs. Wouldn’t look anywhere else for website development!
I’ve been working with Scott for the past 4 years and it has been fantastic. Whenever I want to update our site, I just send him an email. Then, within a day or two the changes are made. It gives me a real peace of mind that I never have to worry about the website.
Scott was excellent. He was very clear about what he needed and he was easy to work with. His turnaround time was great as well. I'm extremely happy with the final design that he was able to put together for us.
Scott is there when we need him! He is very fairly priced for the services he provides our agency. Scott developed and guides our business website so we gain maximum use and exposure of the site.
I just love Bernadot Studios. Scott designed our website and for the past four years we've worked together. He's always prompt with answers to our questions and finding solutions to our issues. Thank you Scott!
I would recommend Bernadot Studios to any business. Scott is very easy to get in touch with and is always fast with results!
I would highly recommend Bernadot Studios for your website design needs. Scott is friendly, humble, and servant-hearted. He works hard to find the best solutions to fit your needs and desires. He is willing to teach those who don't know all the technical lingo.
Bernadot Studios is the best company I've found to work with regarding web design. They had my web site up and chugging in a little more than 12 hours. That was after another web designer messed it up and I, myself tried to fix it. Scott is the best!
Bernadot Studios surpassed my expectations not only with the website, but also with the outstanding customer service.
Scott and Bernadot Studios have been our 'go to' team for any and everything that has 'www' attached to it! Look no more...these folks are simply the best in the business! - Anthony Parinello, Wall Street Journal best-selling Author
Scott is awesome to work with!! He brings a completely personalized experience to the table that we've never had from any other web company before. Every other company that has built our previous 4 websites has failed to meet our expectations. Scott at Bernadot Studios exceeded our expectations!
First, let me say that we are incredibly pleased with our new website! Scott is awesome- his sense of flow and the direction of content made all the difference in the world.
Outstanding results. Great Customer Service. Very competitive pricing. We have received so many compliments about our website since we hired Bernadot Studios nearly 10 years ago.
Scott designed our secure website & is currently helping us with SEO's & google reviews. We have been extremely pleased with all services so far & I'm sure we will be using him for more in the near future. Scott is very wise when it comes to your internet presence; you wont be disappointed.
I rarely take the time to provide reviews but in this case, I will take the time. Bernadot Studios did what they said and said what they did for a fair price. I would highly recommend this company for all your website needs. Marty Kirchner
Scott has designed 2 websites for our businesses and we really appreciate his professional and courteous manner in assisting us. He is prompt to address any concerns and has helped us with changes we need in a very timely manner.
Excellent communicator with a variety of skills. Helped with our messaging across multiple platforms. Straight-forward, friendly, timely, and very professional.
Would recommend over and over again. Great to work with, professional, timely and an overall great person. Scott did an excellent job on our webpage and is always willing to make any updates or changes in a timely manner. Thank you Scott!
Scott is someone who will give you marketing savvy along with your knowledgeable website design. Highly recommend.
Very good
Scott is easy to work with and has made himself available to help on some unusual requests.
I highly recommend Bernadot Studios for your website design needs. Scott Bernadot did a fantastic job updating our website in a quick and efficient manner, while still paying attention to detail.
Scott has always been professional, thorough, patient and extremely timely when working and assisting us with our website needs. Being a new business and new to having a website with sales applications Scott routinely monitors, maintains and updates us and our site insuring all operate properly.
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