Local AI, SEO and AIO visibility
Local AI, SEO and AIO visibility that gets La Crosse businesses found and chosen
People now find local businesses in Google, Google Maps and AI answers from ChatGPT and Gemini. Bernadot Studios connects on-site SEO, Google Business Profile management, reviews and citations so you show up in all of them.
- On-site SEO
- Google Business Profile management
- Online review system
- Citations
Serving 100+ La Crosse-area businesses and nonprofits since 2003.
Illustration of the outcome we work toward, not a real result.
Two ways customers find you: the map pack and AI Overviews
Google’s local pack still dominates location-based searches. A Whitespark case study found AI Overviews appeared for only 15% of local-intent queries, and the two rarely appear together.
AI Overviews, which Google generates at the top of results, are common for “how” and “why” questions. They pull from high-authority content across the web. Local packs are not going away, so both matter.
Illustration of the outcome we work toward, not a real result.
Illustration of a consistent listing set.
AI assistants answer local questions from listings and proof
Major AI platforms like ChatGPT, Gemini and Perplexity use directory listings such as Yelp, Google Business Profile and Foursquare to answer local search questions, often before showing a single website.
That is why consistent citations, a complete profile and real reviews matter. They are the sources AI reads before it recommends a business.
Four connected services that put you in every answer
Each service gives Google, Maps and AI assistants a reason to recommend you.
Give every town you serve its own page
Google’s AI Overviews advice: build topical authority, publish content that answers your customers’ questions and use your business name together with the topics people search.
A page for each community you serve puts that into practice. Learn how City Pages work, or see the areas we serve.
Example pages for illustration.
On-site SEO makes your website Google-friendly
On-site SEO may include meta tags, alt tags, titles, URL structure, headings, internal links, backlinks, schema, a security certificate, new page design and blog installation. Pricing varies.
Bernadot Studios is certified in SEO, Landing Page Optimization and Value Proposition Crafting.
A fast, clear website converts visibility into calls
Being found is half the job. Your website needs clear page titles, headings, internal links, schema and fast page speed so Google and AI-powered search can read it, and so visitors call.
Pair local visibility with a La Crosse website design built for it, or request a quote.
Recent client websites designed by Bernadot Studios.
Our business is consistently listed in the top search results on the three major Search Engines. You will not be disappointed with Bernadot Studios- we certainly aren’t!
Cary Heating · La Crosse, WI (client since 2006)
Our main service area is within 60 miles of La Crosse, WI
We work with clients in La Crosse, Onalaska, Holmen, Galesville, West Salem, Viroqua, Sparta, Tomah, La Crescent, Houston, Winona and Rochester.
Local online marketing questions
What is included in local online marketing?
Four connected services: on-site SEO, Google Business Profile management, an online review system and citations.
How do Google, Maps and AI assistants choose which local business to show?
Google’s local pack dominates location-based searches, while AI Overviews appear mostly for informational questions. AI platforms like ChatGPT, Gemini and Perplexity draw on directory listings such as Yelp, Google Business Profile and Foursquare. A complete profile, real reviews and consistent citations feed both.
How much does Google Business Profile management cost?
Google local map management and optimization is available from $25 per month.
How much does the online review system cost?
The 5 Star Engine review system starts at $25 per month.
What does on-site SEO include?
On-site SEO may include meta tags, alt tags, titles, URL structure, headings, internal links, backlinks, schema, a security certificate, new page design and blog installation. Pricing varies.
Where do you work?
Our main service area is within 60 miles of La Crosse, WI, including Onalaska, Holmen, Galesville, West Salem, Viroqua, Sparta, Tomah, La Crescent, Houston, Winona and Rochester.
Let’s get your business more leads
If you are ready for people to find you, trust you and choose you, let’s talk. You get honest answers and clear pricing.