City Pages
Your next La Crosse-area customer is one town over
You do good work in a dozen towns. Your website only talks about one of them. We fix that, with a real page for every town you serve and every job you do.
Example pages for illustration.
Why the calls stop at the county line
Think about how people look for you. They don’t search for your company name. They search for the job and the town. “Bathroom remodel Onalaska.” “Kitchen cabinets Holmen.”
Google looks for a page about that job, in that town. If you don’t have one, it shows somebody who does.
That’s the whole problem. It isn’t that you need to try harder. You need something to show.
Illustration of the outcome we work toward, not a real result.
A real page for every La Crosse-area town and every job
Say you do kitchens and bathrooms, and you work in five towns. That’s ten pages. We build all ten.
Each page is about one job in one town. It says what you include, what it costs, and what people ask before they hire. Your phone number sits at the top, in the middle, and at the bottom. On a phone, a Call button follows them down the page.
They live on your website, inside your own menu and footer, in your own colors. Nobody can tell where your site ends and these begin.
Four steps, and most of them are ours
After that, adding a town takes minutes. Adding a service takes a little longer.
1You talk, we listen
What you do, where you work, roughly what things cost, and the questions you answer on every call.
2We build the pages
On your site. In your colors. Usually within a week.
3You read them
We give you one simple screen with just the words on it. Change anything that isn’t how you’d say it.
4You get a report every month
Visits, calls and texts, town by town.
Every page answers the questions a customer actually has
The job
What this job involves, and what’s included.
The price
What it costs, or the range it usually falls in.
The worries
What people worry about before they hire, and your answer to each one.
Your work
Photos of your work, including before and after.
How it runs
How the job runs, from first call to final walkthrough.
The town
Something true about that town, not filler.
The questions
The questions you get asked, answered.
Your reputation
Your rating and reviews.
Easy contact
Three ways to reach you, never more than a thumb away.
Not the same page with the town name swapped
You’ve seen those pages. The same paragraph twenty times, with a different town dropped in. Google has seen them too, and it isn’t impressed.
Our pages start from your material. Your prices. Your list of what’s included. The worries your customers really have. Then each page gets something that’s only true about that town.
We also check how much any two pages overlap. If two of them start sounding alike, we rewrite one.
Illustration of the outcome we work toward, not a real result.
Yes, AI helps write them. No, it doesn’t get to make things up.
We use AI to do the writing, because it’s fast and it’s good at it. We also assume it will get something wrong, because it will. So the software checks the work afterward.
- If your price goes missing from an answer, it gets put back.
- If it invents a company, a permit rule or a certificate you never mentioned, that sentence is deleted.
- If a page claims you have an office in a town where you don’t, that comes out too.
- If it starts writing about permits on a job that doesn’t need any, it gets stopped.
- You read every page before it goes live. Nothing is published behind your back.
A report you can actually believe
Once a month you get an email. It shows visits, taps on Call, taps on Text, and quote requests, broken out by town.
Here’s the part most agencies won’t tell you. A tap on your phone number is not the same as a phone call. On a computer, tapping a number often does nothing at all. So our report counts those separately and says which is which.
If your phone didn’t ring, our report won’t claim it did. You should expect that from anyone you pay.
Hand it to your office manager without worrying
Somebody will want to fix a typo. We give them one screen with only the words on it. No colors, no settings, nothing to knock over.
One simple screen
Only the words are editable. Nothing else is there to break.
Fifteen saved versions
We keep the last fifteen versions of every page. If something gets wrecked, we put it back in a few seconds.
Approved means locked
Once you’ve approved a page, we lock it. Automatic updates stop there and leave it alone.
Why your pages don’t quietly break
Your website is a tool that has to keep working while you’re on a roof. So before any update reaches your site, it has to get past three rounds of checks.
The last round is the odd one. We break our own software on purpose, 169 different ways, and make sure an alarm goes off every single time. If one break slips by unnoticed, the update doesn’t ship.
Every one of those checks exists because something went wrong once. A page fell out of Google over a small mistake. A button came out invisible. A report overcounted. Each of those is now a check that stops it happening to anyone else.
This is a good fit if
Most City Pages clients look like this:
- You serve more than one town and want work from all of them
- You sell two or more services people search for by name
- You already have a website you don’t hate
- You’d rather have ten calls you can quote than a report full of charts
It’s not a fit if
We’d rather say so up front:
- You only work in one town. One good page beats twenty.
- You’re already booked out and turning jobs away.
- You want someone to handle everything and never look at it. You’ll need about an hour up front, and a few minutes a month.
City Pages questions, answered
Will this slow my site down?
No. These pages don’t call out to anything while a visitor is waiting. Everything they need is already on your site.
Do I need to rebuild my website?
No. The pages sit inside the site you have, with your header, your footer and your colors.
What if I don’t like how a page reads?
Change it. There’s a screen with just the words on it. Or tell us and we’ll rewrite that section.
How long before anything happens?
Pages go live in about a week. Google takes its own time to notice them, usually a few weeks. Anyone who promises faster is guessing.
Will Google think these are spam?
Not if they’re real pages that answer real questions, which is the whole point. Thin copies of one page are what gets penalized, and we check our own work for exactly that.
What happens if I stop?
The pages are on your website and the words are yours. We’ll talk about what stays and what goes before you sign anything.
Do I need to be on Divi, or any particular setup?
No. It works with the theme you already have, and alongside the SEO plugin you already use.
Let’s find out if it’s worth doing
Tell us the towns you serve and the jobs you want more of. We’ll show you what’s already ranking there, and what a page of yours would look like. No charge, and no pitch if it isn’t a fit.