Thinking of building your own website? Here are 9 mistakes do-it-yourselfers make…
- No design skills. Professional design builds trust and increases conversions, and the most people are not designers
- SEO is critical for appearing in Google and search engines, and if you don’t know what you are doing, people will likely never find your website (biggest mistake I see, and costliest)
- No clear value proposition
- Content is written for the wrong audience
- Omission of critical pages and obvious information
- Ensuring a good user experience on mobile and tablet devices of all sizes
- Not thinking about performance. Performance matters, so you have to understand what factors affect page loading speeds and how speed affects your search rankings
- Using stock photos
- Focusing only on upfront costs, and not the BIG picture. For example:
- what is the cost of your competitors having a better website than you? do they look more professional and attractive? would you lose sales to them?
- what is the cost of not understanding conversion optimization, landing page design or value propositions? less conversions and less sales? a failure to build trust, credibility or position you as an expert?
- what is the cost of not having a marketing advisor for your business who understands what small businesses need to be successful in today’s digital environment? is there a potential for a new revenue stream? can you streamline a process to save time? what other opportunities may you be missing?
Bottom line: Yes, you can save money upfront doing it yourself. The question is how much are the mistakes going to cost you in the long run, if people cannot: find your website, trust your content, understand your offer, believe your promises / claims, or know what action to take next?