How To Sell Products & Services OnlineWe have the formula.
Your business’ Value Proposition is best defined as the answer to this question:
“If I am your ideal prospect, why should I buy from you rather than from your competitors?”
It communicates the concrete results a customer will get from purchasing and using your products and/or services.
We help you discover what your true value is and communicate it to your ideal prospects to ultimately increase your sales and leads.
We’re certified in Value Proposition Discovery by MECLabs.com
Use client testimonials and associations with groups and organizations to establish trust and authority.
- Testimonials are powerful and must be used when possible
- Memberships, Certifications and Accreditations demonstrate commitment & education
- Case studies, Portfolios , Before & After photos demonstrate results & transformations
I now have clients contacting me through the website for services, which we never had before. – Dr. Erica Stanek, Stanek Dental
Guarantees & Incentives
- Guarantees are used to reduce risk
- Incentives are used to create a sense or urgency or motivation
- When used together, guarantees and incentives will increase conversions on your website
- You must make a clear and believable case that you are the best choice for your ideal prospect.
- You can only be the best choice if you have a difference
- Your difference is what gives your business exclusivity
- Exclusivity means that people can only get a product / service, or an experience, from you.
- When you are the only choice for something, people will be compelled to contact you
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"In today’s society, our website can be our first impression. There is no doubt we have gained customers based solely on our website. To us, that speaks volumes about your abilities. Thank you Scott for what you have done for us."Mary Macken-Garry