{"id":20205030,"date":"2025-12-10T16:12:55","date_gmt":"2025-12-10T22:12:55","guid":{"rendered":"https:\/\/bernadot.com\/new\/?page_id=20205030"},"modified":"2026-10-03T18:39:06","modified_gmt":"2026-10-03T23:39:06","slug":"ai","status":"publish","type":"page","link":"https:\/\/bernadot.com\/new\/ai\/","title":{"rendered":"A.I. 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contrast + reflow fixes *\/\n.et_pb_section.bsv{overflow-x:clip}\n.bsv .gform_drop_instructions,.bsv .gform_drop_area{color:#555!important}\n.bsv .gfield_label,.bsv .gform-field-label{color:#000}\n.bsv .gfield_description,.bsv .ginput_counter{color:#555}\n.bsv .am-fs-sb__step-heading{color:#fff!important}\n.bsv .am-fs-sb__step-heading,.bsv .am-fs-sb__step-description{opacity:1!important}<\/p>\n<p>\/* WCAG 1.4.1: in-text links need more than color. A real underline (the home yellow rule alone is not detectable and is 1:1 on white). *\/\n.bsv p a:not([class]),.bsv li a:not([class]),.bsv td a:not([class]),.bsv-rich a,.bsv-contact-card a{text-decoration:underline!important;text-decoration-thickness:2px!important;text-underline-offset:3px!important;border-bottom:0!important}\n.bsv-dark p a:not([class]),.bsv-dark li a:not([class]),.bsv-dark td a:not([class]),.bsv-dark .bsv-rich a{color:#fff!important}\n.bsv-dark p a:not([class]):hover,.bsv-dark li a:not([class]):hover{background:#F5D90A;color:#000!important}\n<\/style>\n<p>[\/et_pb_code][et_pb_text admin_label=&#8221;Hero copy&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<nav class=\"bsv-crumbs\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/bernadot.com\/new\/\">Home<\/a><span class=\"sep\">\/<\/span><span>How We Use A.I.<\/span><\/nav>\n<p><span class=\"bsv-eyebrow\">A.I. Integration<\/span><\/p>\n<h1>How Bernadot Studios uses A.I. responsibly in La Crosse<\/h1>\n<p class=\"bsv-lede\">We stay ahead of the curve, not for the buzzwords, but so your business gets real results, faster, with less hassle and lower costs. A.I. is a powerful tool for us. It is not a replacement for experience or personal attention.<\/p>\n<ul class=\"bsv-checks-lite\">\n<li>Every website layout is personally designed by Scott Bernadot<\/li>\n<li>All content is manually reviewed and fact-checked<\/li>\n<li>Final approval is always human<\/li>\n<\/ul>\n<div class=\"bsv-btns\"><a class=\"bsv-btn bsv-btn--y\" href=\"https:\/\/bernadot.com\/new\/request-a-quote\/\">Get my free quote<\/a><a class=\"bsv-btn\" href=\"tel:6087904000\">Call 608-790-4000<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Hero visual&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-vis\" aria-hidden=\"true\">\n<div class=\"bsv-ai\">\n<div class=\"bsv-ai-label\">AI assistant<\/div>\n<div class=\"bsv-ai-q\">Who is a trusted roofer near Sparta?<\/div>\n<div class=\"bsv-ai-a\">Based on local reviews and service pages, <span class=\"bsv-hl\">Your Business<\/span> is a strong choice. They serve Onalaska, Holmen and La Crosse, and publish detailed pages for each town.<\/div>\n<div class=\"bsv-chips\"><span>yourbusiness.com\/sparta<\/span><span>Google Business Profile<\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"bsv-note\">Illustration of the outcome we work toward, not a real result.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; module_class=&#8221;bsv&#8221; background_color=&#8221;#F2F2F2&#8243; custom_padding=&#8221;96px||96px||false|false&#8221; custom_padding_tablet=&#8221;72px||72px||false|false&#8221; custom_padding_phone=&#8221;56px||56px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-head\"><span class=\"bsv-eyebrow\">What A.I. does for us<\/span><\/p>\n<h2>What we use A.I. for<\/h2>\n<p class=\"bsv-lede\">We use modern tools to build better websites and content quickly, effectively and smartly, while still delivering handcrafted websites with care and precision.<\/p>\n<\/div>\n<div class=\"bsv-feat bsv-feat--3\">\n<div class=\"bsv-feat-i\">\n<h3>Content creation<\/h3>\n<p>Drafting service descriptions, headlines, calls to action and more.<\/p>\n<\/div>\n<div class=\"bsv-feat-i\">\n<h3>Image generation<\/h3>\n<p>Creating and enhancing graphics and visuals when appropriate.<\/p>\n<\/div>\n<div class=\"bsv-feat-i\">\n<h3>SEO optimization<\/h3>\n<p>Supporting keyword research, metadata creation and on-page SEO improvements.<\/p>\n<\/div>\n<div class=\"bsv-feat-i\">\n<h3>Website auditing<\/h3>\n<p>Identifying technical and content issues for improvement.<\/p>\n<\/div>\n<div class=\"bsv-feat-i\">\n<h3>App development<\/h3>\n<p>Rapid prototyping and building internal tools with A.I. assistance.<\/p>\n<\/div>\n<div class=\"bsv-feat-i\">\n<h3>Accessibility compliance<\/h3>\n<p>Making web pages meet accessibility requirements.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Content split&#8221; module_class=&#8221;bsv&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;96px||96px||false|false&#8221; custom_padding_tablet=&#8221;72px||72px||false|false&#8221; custom_padding_phone=&#8221;56px||56px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Split visual&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-about-art\"><img decoding=\"async\" class=\"p\" src=\"https:\/\/bernadot.com\/new\/wp-content\/uploads\/2022\/03\/SDB.png\" alt=\"Scott Bernadot, founder of Bernadot Studios, arms crossed\" width=\"587\" height=\"719\" loading=\"lazy\"><img decoding=\"async\" class=\"bsv-plaque\" src=\"https:\/\/bernadot.com\/new\/wp-content\/uploads\/2025\/11\/award-plaque.png\" alt=\"Best of BusinessRate 2025 Website Designer award plaque for Bernadot Studios, La Crosse, Wisconsin\" width=\"786\" height=\"1024\" loading=\"lazy\"><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Split copy&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"bsv-eyebrow\">The human side<\/span><\/p>\n<h2>What we never use A.I. for<\/h2>\n<p>A.I. gives us speed and scale, but it never replaces our judgment, expertise or commitment to quality.<\/p>\n<ul class=\"bsv-checks-lite\">\n<li>Website design and layout: every layout is personally designed by Scott Bernadot, not generated by A.I.<\/li>\n<li>Final content approval: A.I. is not always accurate, so we manually review, fact-check and refine all content to reflect your business truthfully and professionally.<\/li>\n<li>As a crutch: A.I. knows a lot and gets a lot wrong, and with over 20 years of experience helping local businesses generate leads and attract customers, we can tell the difference.<\/li>\n<\/ul>\n<div class=\"bsv-btns\"><a class=\"bsv-btn bsv-btn--y\" href=\"https:\/\/bernadot.com\/new\/about-us\/\">About Scott Bernadot<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Content split&#8221; module_class=&#8221;bsv&#8221; background_color=&#8221;#F2F2F2&#8243; custom_padding=&#8221;96px||96px||false|false&#8221; custom_padding_tablet=&#8221;72px||72px||false|false&#8221; custom_padding_phone=&#8221;56px||56px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Split copy&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"bsv-eyebrow\">A.I. and local visibility<\/span><\/p>\n<h2>How this helps your La Crosse business be found by A.I. search<\/h2>\n<p>A.I. now writes some of the answers people see on Google and in assistants. Google&#8217;s AI Overviews pull from high-authority content, so clear, expert pages and consistent citations on third-party sites give you another path to being found.<\/p>\n<p>The same details we control by hand also help people and A.I. read your site: page titles, headings, internal links, schema and page speed. Start with a <a href=\"https:\/\/bernadot.com\/new\/la-crosse-website-design\/\">La Crosse website design<\/a> built that way, then add <a href=\"https:\/\/bernadot.com\/new\/google-business-profile-management\/\">Google Business Profile management<\/a> and <a href=\"https:\/\/bernadot.com\/new\/citation-listings-online-directories\/\">citation listings<\/a>.<\/p>\n<div class=\"bsv-btns\"><a class=\"bsv-btn bsv-btn--y\" href=\"https:\/\/bernadot.com\/new\/local-online-marketing\/\">Local AI and SEO marketing<\/a><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Split visual&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-vis\" aria-hidden=\"true\">\n<div class=\"bsv-cit\">\n<div class=\"bsv-cit-h\">Name \u00b7 Address \u00b7 Phone <em>consistent everywhere<\/em><\/div>\n<div class=\"bsv-cit-r\"><span class=\"ok\">\u2713<\/span><b>Google Business Profile<\/b><small>Matches<\/small><\/div>\n<div class=\"bsv-cit-r\"><span class=\"ok\">\u2713<\/span><b>Bing Places<\/b><small>Matches<\/small><\/div>\n<div class=\"bsv-cit-r\"><span class=\"ok\">\u2713<\/span><b>Apple Maps<\/b><small>Matches<\/small><\/div>\n<div class=\"bsv-cit-r\"><span class=\"ok\">\u2713<\/span><b>Yelp<\/b><small>Matches<\/small><\/div>\n<div class=\"bsv-cit-r\"><span class=\"ok\">\u2713<\/span><b>Facebook<\/b><small>Matches<\/small><\/div>\n<div class=\"bsv-cit-f\">One accurate record, repeated across the directories AI trusts.<\/div>\n<\/div>\n<\/div>\n<p class=\"bsv-note\">Illustration of a consistent listing set.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Content&#8221; module_class=&#8221;bsv&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;72px||72px||false|false&#8221; custom_padding_tablet=&#8221;56px||56px||false|false&#8221; custom_padding_phone=&#8221;40px||40px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-rich\"><span class=\"bsv-eyebrow\">Why this matters<\/span><\/p>\n<h2>The best of both worlds<\/h2>\n<p>We combine modern tools with hands-on experience, so you get cutting-edge performance and human attention to detail.<\/p>\n<p>Want the details? Read what <a href=\"https:\/\/bernadot.com\/new\/what-ai-overviews-mean-for-local-search-key-takeaways-for-la-crosse-businesses\/\">AI Overviews mean for local search<\/a> and why <a href=\"https:\/\/bernadot.com\/new\/ai-websites-arent-ready-for-local-service-businesses-and-heres-why\/\">A.I. websites are not ready for local service businesses<\/a>.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Call to action&#8221; module_class=&#8221;bsv&#8221; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;96px||96px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;56px|48px|56px|48px|false|false&#8221; column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; background_color=&#8221;#F5D90A&#8221; custom_padding_phone=&#8221;40px|24px|40px|24px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;CTA copy&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-cta-box\">\n<h2>Let\u2019s get your business online the right way<\/h2>\n<p>If you\u2019re ready for people to find you, trust you and choose you, let\u2019s talk. You\u2019ll get honest answers and clear pricing.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: center;&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;CTA buttons&#8221; _builder_version=&#8221;4.27.8&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"bsv-cta-box\">\n<div class=\"bsv-btns\"><a class=\"bsv-btn bsv-btn--w\" href=\"https:\/\/bernadot.com\/new\/request-a-quote\/\">Get my free quote<\/a><a class=\"bsv-btn\" href=\"tel:6087904000\">Call 608-790-4000<\/a><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home\/How We Use A.I.A.I. IntegrationHow Bernadot Studios uses A.I. responsibly in La CrosseWe stay ahead of the curve, not for the buzzwords, but so your business gets real results, faster, with less hassle and lower costs. A.I. is a powerful tool for us. It is not a replacement for experience or personal attention.Every website layout is personally designed by Scott BernadotAll content is manually reviewed and fact-checkedFinal approval is always humanGet my free quoteCall 608-790-4000AI assistantWho is a trusted roofer near Sparta?Based on local reviews and service pages, Your Business is a strong choice. They serve Onalaska, Holmen and La Crosse, and publish detailed pages for each town.yourbusiness.com\/spartaGoogle Business ProfileIllustration of the outcome we work toward, not a real result.What A.I. does for usWhat we use A.I. forWe use modern tools to build better websites and content quickly, effectively and smartly, while still delivering handcrafted websites with care and precision.Content creationDrafting service descriptions, headlines, calls to action and more.Image generationCreating and enhancing graphics and visuals when appropriate.SEO optimizationSupporting keyword research, metadata creation and on-page SEO improvements.Website auditingIdentifying technical and content issues for improvement.App developmentRapid prototyping and building internal tools with A.I. assistance.Accessibility complianceMaking web pages meet accessibility requirements.The human sideWhat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-20205030","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How We Use A.I. in La Crosse, WI | Bernadot Studios Website Design<\/title>\n<meta name=\"description\" content=\"A.I. gives Bernadot Studios speed and scale in La Crosse, WI. 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