Buying a Domain Name


Get at least one domain name for your business for use with a website and / or business email account(s).

Mission Levels:

These are Bernadot Studios’ scores based on our experience working with business owners. These ratings assume no specialized technical or design skills.

  • Difficulty level for completing this mission yourself 50% 50%
  • Urgency 100% 100%
  • Cost 10% 10%

TWhy Important:

Purchasing a domain name for your business gives you the following options:

  • Use the domain to establish your business email accounts to communicate in a professional manner and build trust (sending out emails using an AOL, Yahoo, Charter, CenturyTel, etc. email account sends a message that your less than fully committed )
  • Use the domain for setting up a website, to generate leads for your business
  • EXTRA: Buy domains to prevent others from buying them


Domain Extensions:

I personally recommend buying only “.com” domains, as that is the most popular and what people expect / assume to use by default.

That being said, Google stated in 2015 that all gTLD (generic top level domains, e.g. .com, .org, .biz, etc.) are treated equally in terms of search results. That means if you choose to use an extension other than a “.com”, there are no advantages or disadvantages in terms of SEO / search result positioning.  Source: Google Webmaster Forum

Common Myths:

Myth: Buying multiple domains will yield better search engine rankings.

Just purchasing multiple domains for keywords in your local market does not give you any search engine ranking boost.

To get any value from a domain name you need to build a website for each domain, and each website needs to have unique content.

However there are a reasons you may want to grab more than a single domain name.

  • Prevent a competitor from using it. Yes, you may want to purchase a domain name just to prevent another competitor from using it.
  • Forward one domain to another for ease of use. Example: I own bernadot.com and bernadotstudios.com. I forward bernadotstudios.com to bernadot.com in case someone enters that by mistake
  • Different locations may use different websites, this becomes much more important with locations in different cities

Myth: Buying a domain name gives me ownership of my domain name.

Domain names are technically rented, and not owned. ICANN is the organization that ultimately owns all domain names.

If you ever fail to make a renewal payment, you can lose the domain name to another purchaser.

Buying a domain is a recurring expense.

Important Note: If you are purchasing your own domain name, be 100% certain that you’re using an email address that you will have in years to come and one you check at least monthly. Failing to do so can result in you missing important notifications, including renewal, and your domain name could expire on you and worse yet, be purchased by another party. 

Where to Purchase Domain Names:

I personally use GoDaddy for all of my domains. I have for almost 20 years and have never had an issue. That said, I do not recommend their hosting. I personally experienced slow performance (for WordPress websites) and have had support issues.


Doing It Yourself:

Getting your domain name is easy.

Just click the button below if you wish to buy from GoDaddy (this is not an affiliate link). 

Tip: When going through checkout, we recommend deselecting any additional services they try to upsell, unless you know you require it.


Get help with Bernadot Studios

Want Help?

We understand that you may not have the time or desire to go through this process, so we offer a service to do this for you.

We register domains on an annual basis on your behalf. Cost is $35 per year.